SoCal CQL

SoCal CQL

The Memorialization Accelerator for Cremation Families

According to 2024 FCCBS, 43% of consumers would like to memorialize their loved ones but haven’t done so because they simply don’t know what their options are, with 32% raising their hands and asking for help.

In response, SoCal Approach has launched SoCal CQL – Cremation Qualified Leads. CQL is a proprietary, simple- to-implement, one-minute online interaction with cremation families you have served who did not complete a placement of cremated remains in one of your cemeteries.

SoCal CQL Benefits

Reconnect with Your Families

Reconnects you with forgotten families, offering them a chance for closure.

Easy Integration

Enables you to go back as far in your records as you’d like.

Earn Quick Leads

Integrates directly with your CRM, appointment setting tool, or can send leads directly to your sales team.

Comprehensive Reporting

Provides comprehensive reporting to facilitate marketing and memorialization.

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Eddie Pitt
The Commander Initiative
Eddie Pitt
The Commander Initiative

“Our collaboration with SoCal Approach allows our members to tap into their marketing expertise and resources that were previously outside of their reach. SoCal helps our members gain the marketing advantages they need to thrive in a competitive environment.”

The Commander Initiative
Lindsay Granson
SVP Sales and Marketing at StoneMor Inc.
Lindsay Granson
SVP Sales and Marketing at StoneMor Inc.

Our team was specifically drawn to the online dashboard which is simple to understand and gives us the insight our locations need to make good business decisions.”

SVP Sales and Marketing at StoneMor Inc.
Maria J. Villatoro
Vice President of Sales & Operations, Northstar Memorial Group
Maria J. Villatoro
Vice President of Sales & Operations, Northstar Memorial Group

“The Customer Experience Survey Program has helped us to understand how our external customers view us and what improvements we need to make to continue to provide excellent customer service and to be the best in class.”

Vice President of Sales & Operations, Northstar Memorial Group
Casey Rose
General Manager at Mountain View Funeral Home
Casey Rose
General Manager at Mountain View Funeral Home

“I believe in our partnership with SoCal and the Customer Engagement Survey Program. This partnership allows us to get direct feedback from our client families. The information and feedback are invaluable and will allow us to focus on our collective ability to care for the families who place their trust in us.”

General Manager at Mountain View Funeral Home
David H. Goebel
Funeral Director at Graceland Fairlawn Complete Funeral Services
David H. Goebel
Funeral Director at Graceland Fairlawn Complete Funeral Services

“I believe the survey program allows us, as managers, the ability to praise good or great results in real time. It also allows us to respond to any questions, concerns, or issues that arise during the service in a much quicker timeframe.”

Funeral Director at Graceland Fairlawn Complete Funeral Services

Learn More!

Contact us today to discuss how we can quickly and simply implement SoCal CQL today for your cemeteries and drive cremation memorialization program that pays for itself!