Westlake Village, California, June 1, 2023 - SoCal Approach, a leading data-driven marketing and market research firm serving the funeral and cemetery industry, today announced its strategic partnership with  The Commander Initiative, a rapidly growing network of more than 300 nationwide funeral homes, to provide marketing insight and consulting services to the collective network. This partnership will provide The Commander Initiative's members with affordable and effective marketing solutions, addressing their unique marketplace challenges.

SoCal Approach will bring its data-driven approach to the intiative, one that revolutionized the way companies define their target audience and engage with consumers. SoCal Approach and its proprietary customer experience research program, SoCal CXP (the industry’s most comprehensive online survey and reporting tool), delivers insights so businesses can understand consumer desires and preferences, allowing SoCal Approach to create tailored branding, messaging, and marketing strategies. SoCal Approach develops comprehensive and cost-effective marketing plans and assets, employing an integrated approach across paid, owned, and earned media channels in addition to providing the latest in customer experience to funeral homes and cemeteries through its SoCal CXP online survey and reporting platform.

"We are excited to collaborate with The Commander Initiative to empower their members with affordable, highly insightful marketing information," said George Owens, President of SoCal Approach. "Our data-driven approach will enable funeral homes to more effectively reach their target audience, ultimately driving growth and success."

The Commander Initiative, consisting of nearly 300 funeral homes, provides Independent Funeral Professionals with collective access to volume discount purchasing directly from approved vendors. Their primary objective is to offer viable solutions that address the common challenges faced by small to mid-sized funeral homes. By partnering with SoCal Approach, The Commander Initiative expands its range of services to include comprehensive marketing and research support, which was previously perceived as prohibitively expensive.

Eddie Pitt, the organizer of The Commander Initiative, expressed his enthusiasm about the partnership, stating, "This collaboration with SoCal Approach allows our members to tap into marketing resources that were previously beyond their reach. We are excited to see our funeral homes gain the marketing advantage they need to thrive in a competitive industry."

Together, SoCal Approach and The Commander Initiative will provide funeral homes with innovative marketing solutions backed by data-driven insights. By enabling funeral professionals to access cost-effective procurement options and comprehensive marketing strategies, this partnership aims to elevate the industry, drive growth, and enhance the overall customer experience.

 About SoCal Approach

SoCal Approach is a leading data-driven marketing firm, specializing in the funeral and cemetery industry. The company was founded to measure the customer experience and develop branding, messaging, and marketing strategies that resonate with the intended audience. Their integrated marketing approach ensures effective communication across various channels, driving measurable results and business growth. For additional information on SoCal Approach, visit www.socalapproach.com.

About The Commander Initiative

The Commander Initiative is a network of nearly 300 funeral homes dedicated to providing Independent Funeral Professionals with access to volume discount purchasing from approved vendors. Their objective is to address common challenges faced by small to mid-sized funeral homes by offering cost-effective procurement options and empowering their members through collective action. The partnership with SoCal Approach expands their services to include comprehensive marketing support, enabling funeral homes to reach their target audience more efficiently.